How Favored turned 47 shops into a ranked operating view

At portfolio scale, the question isn't how each brand is doing — it's which lever each brand needs next. Reacher ranked 47 shops into one operating view so Favored could pull the right lever, brand by brand.

Favored × Reacher Plus

Industry: Agency · multi-category (beauty, apparel)

Product Category: 47-shop TikTok Shop portfolio

$76.36M Portfolio GMV47 Connected Shops810,993 Videos

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$76.36M

Summed portfolio GMV

Connected shops

$5.29M

Sample-attributed GMV

About Favored

A portfolio that needed a control panel

Favored is a multi-category agency running 47 connected TikTok Shops spanning beauty and apparel — Phlur ($14.53M GMV), Maybelline ($12.49M), L'Oréal Paris USA ($8.96M), GAP ($8.44M), and Elf ($7.89M) among them. Together the portfolio has driven $76.36M in GMV, 810,993 videos, 1.36M live sessions, and 4.52M items sold.

At that scale, every brand is a different machine. Some win on revenue efficiency, others on content volume. Running them all the same way leaves performance on the table.

The Challenge

Which brand needs which lever?

With 47 shops, Favored needed visibility into which operational lever each brand actually required — more creator volume, more samples, or a sharper live-commerce focus. Without a ranked view, every brand gets the same generic playbook.

The brands prove the point: GAP turned samples into $1.76M of attributed GMV (revenue-efficient), while Elf ran 202,934 videos (content-volume). Same portfolio, opposite motions.

Different brands need different playbooks — the job is seeing, at a glance, which lever moves which brand.

The Solution

What Reacher Plus Did

Reacher ranked every brand across the metrics that matter, separating the revenue-efficient brands from the content-volume brands so Favored could choose the right lever for each.

Ranked portfolio view

Each of the 47 brands ranked by GMV, videos, live sessions, shipped samples, and sample-attributed revenue — one operating view instead of 47 dashboards.

Playbook separation

Revenue-efficient brands (GAP: $1.76M sample-attributed GMV) cleanly separated from content-volume brands (Elf: 202,934 videos), so the right motion is obvious per brand.

Lever selection

With brands ranked side by side, Favored can decide where to push volume, where to push samples, and where to lean into live commerce — brand by brand.

Client reporting & retention

The ranked view doubles as client-facing proof, turning operational clarity into retention with every brand in the portfolio.

The Result

Favored turned a 47-shop portfolio into a single ranked operating view across $76.36M in GMV and $5.29M in sample-attributed revenue. Instead of one generic playbook, the agency can now see which brand needs volume, which needs samples, and which needs live-commerce focus — and prove it to clients in the same view.

Wins: