How Free Soul achieved their biggest month ever with $1.08M in GMV

Brand recognition, but a broken funnel. Reacher Plus rebuilt every layer and turned it into Free Soul's biggest month yet — $1.08M in affiliate GMV.

Free Soul × Reacher Plus

Industry: Health & Wellness

Product Category: Protein blends, greens powders, and supplements for women

$1.08M GMVBiggest Month Yet8/8 Product Lines

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$1.08M

Affiliate GMV

8/8

Product lines covered

4×

GMV vs. prior months

About Free Soul

The home of women's wellbeing

Free Soul is a women-first wellness brand selling nutritionist-formulated protein blends, greens powders, and supplements designed for women. They're one of the top-performing brands on TikTok Shop and a household name in UK wellness.

They came to Reacher Plus with brand recognition but a broken funnel. Creators were coming in and disappearing with no messaging to bring them back.

The Challenge

Six SKUs in the dark

Free Soul was running eight products at a time on TikTok Shop, but affiliate messaging only reached two of them. The other six had zero nurturing going to creators, no bonuses, no reactivation pushes, nothing to keep them motivated.

The reengagement side of the funnel was effectively broken. Creators signed up, promoted once, and then went dark with no system to bring them back.

6 of 8 SKUs running dark. No stage-based messaging, no bonuses, no reactivation. Creators came in and disappeared.

The Solution

What Reacher Plus Did

Reacher revamped the entire nurturing infrastructure, then layered on a custom Super Brand Day sequence that turned a broken funnel into their biggest month on TikTok Shop.

Full funnel rebuild

Reacher rebuilt the evergreen nurturing flow from top to bottom, mapping every funnel stage to tailored messaging, bonuses, and reactivation pushes designed to keep creators posting.

Per-product segments

Custom segments for every main product line so each affiliate now gets messaging tuned to the specific SKU they're promoting. The infrastructure scales with every new launch.

Super Brand Day sequence

A seven-message, seven-day activation sequence hitting the full affiliate base, launched two weeks before Super Brand Day so creators had runway to plan, shoot, and post in time.

Reusable playbook

The Super Brand Day sequence became a repeatable framework. Reacher now rebuilds and adapts it around every major sale, launch, and campaign Free Soul runs.

Seven messages, seven days, one record. The Super Brand Day sequence hit every creator in the base with a specific purpose at each stage.

The Result

The record didn't come from a single campaign. It came from a rebuilt funnel where every creator, every product, and every funnel stage finally had messaging pointed at it. The Super Brand Day sequence amplified that foundation, and it became their biggest month on the platform.

Wins:

$1.08M in affiliate-driven GMV (during their Super Brand Day period)
Biggest month yet (on TikTok Shop for Free Soul)
8 of 8 product lines covered (by custom affiliate messaging, up from 2 of 8)
Reusable Super Brand Day framework (now deployed for every major campaign)