What's New

What's New in Reacher

A major set of updates across creator discovery, image briefs, campaigns, contracts, profitability, analytics, and the portal experience.

July 7

Run more of the creator workflow in Reacher

Reacher now helps TikTok Shop teams move from finding the right creators to briefing products, launching campaigns, signing agreements, and measuring profitability. This update connects more of that workflow inside one system, so teams can spend less time stitching tools together and more time growing creator programs.

Major Update - AI Creator Search

AI Creator Search now supports lookalike, image, and transcript search

AI Creator Search now supports four ways to search: profile, transcript, visual, and lookalike. Describe the creator you want, search creator transcripts, upload a product image, or start from creators you already know are a fit.

Profile search in plain English
Transcript search for what creators say
Visual search from product images or visual prompts
Lookalike search from creator handles or CRM groups
Faster results, recent history, better previews, and quick-start suggestions

The new search experience is active in supported regions, starting with the US and Brazil, while additional regions go through data processing and validation.

AI Creator Search now supports lookalike, image, and transcript search

Try AI Creator Search

New Feature - AI Image Briefs

Turn product details into creator-ready image briefs.

Reacher now helps teams create polished creator briefs from product and brand context. Select one to three products, choose a template, and use AI to generate a first draft with product details, selling points, and creator-facing guidance.

Select one to three products
Choose a reusable brief template
Generate a first draft with brand and product context
Pre-fill selling points and product details
Edit fields or customize the template directly

Everything stays editable, so your team can adjust copy, selling points, and layout before sharing a brief with creators.

Turn product details into creator-ready image briefs.

Create an image brief

Campaign Contracts

Send creator agreements from the campaign workflow.

Contracts now live inside Community Campaigns, so teams can prepare, review, sign, and send creator agreements without moving campaign details into another tool. Use it for paid campaigns, LIVE Challenges, and creator deals that need a signed agreement.

DocuSign-powered agreements inside Community Campaigns
Review recipients, templates, and contract terms before sending
Use signed agreements for paid campaigns and LIVE Challenge rewards
Keep contract status connected to the campaign workflow

Contracts V1 uses a standard Reacher agreement template. Custom and brand-uploaded templates are planned for a future version.

Open Contracts

Analytics - P&L Calculator

Model creator economics before you launch.

The P&L Calculator helps teams plan creator offers with clearer margin visibility. Compare commission, coupon, TikTok Shop fee, and GMV Max ad spend scenarios before deciding which products and incentives to push.

P&L Calculator for commission, coupon, and GMV Max scenarios
Per-unit revenue, cost, net profit, and margin
Break-even ROAS and price guidance
Scenario comparisons for current, promo, and higher-commission offers

Open analytics

Analytics - Cohort Analysis

See whether creator cohorts keep posting over time.

Cohort Analysis helps teams understand creator retention after the first post. Track each monthly creator cohort and see what percentage continues posting in later months, filtered by product when needed.

Creator cohorts grouped by first-post month
Month-by-month posting retention
Product-level filters for focused analysis
Clear heatmap view for spotting drop-off patterns

Open analytics

Also Shipped

Usage Rights

Request video usage rights from creators, negotiate paid offers, pay through Reacher Wallet where supported, and download approved videos from the CRM workflow.

Creator Portal and profile redesign

Creators now get cleaner campaign details, payout information, deadlines, progress tracking, account connections, and past deals in a mobile-friendly portal.

Dark mode and denser portal UI

The portal is easier to scan during daily campaign work, with a darker interface option and tighter layouts for high-volume tables.

New Academy and multilingual support

Guided setup steps and expanded language support help more teams onboard into Reacher without waiting for a manual walkthrough.

Table, video, and heatmap improvements

Column reordering, video list views, heatmaps, richer creator details, and cleaner campaign stats make day-to-day review faster.

Sample request workflow updates

Teams can bulk reject sample requests with a creator message, and minimum post rate is restored for sample auto-approval.

Creator filtering and list actions

Filter creator tables by list or uploaded list, then move, remove, export, or act on creators with fewer manual steps.

Netherlands market groundwork

The NL market is live in Reacher while TikTok Shop app support continues to roll out.

April 6

New Feature - Halo Effect Tracker

Your TikTok is driving Amazon sales. Now you can prove it.

Brands have told us for months: "I know TikTok lifts my Amazon numbers, but I can't prove it." Now you can. The Halo Effect Tracker connects TikTok video views to Amazon search spikes and Shopify sales, filters by SKU, and calculates cross-channel ROAS.

Our Amazon app is live in the App Store. Shopify app is in final approval.

Your TikTok is driving Amazon sales. Now you can prove it.

Try Halo Effect Tracker

New Feature - Sample Automations

Stop bleeding budget on samples that never convert.

Set global weekly caps or per-product limits on sample auto-approvals. Auto-approval pauses at your number and resets every Sunday at midnight PST.

Sample data now syncs hourly instead of every 2 hours.

Stop bleeding budget on samples that never convert.

Try Sample Automations

New Feature - Social Intelligence Benchmarks

Are you underperforming on affiliate conversion and don't know it?

Compare your shop against every other shop on Reacher across 7 metrics at every stage of the affiliate funnel. Filter by GMV segment so you're benchmarking against brands your size.

Live across US, UK, Global, Italy, and Brazil.

Are you underperforming on affiliate conversion and don't know it?

Try Benchmarks

Also Shipped

Rebuilt Automation Details

No more toggling between tabs to check if an outreach campaign is working. See outreach status per creator, GMV, followers, post rate, and your full message sequence, all on one page.

Message Safety

One automation going out with "[Insert product name]" to 500 creators will tank your reply rate. Reacher now blocks unfilled placeholders and detects TikTok-banned words before anything sends.

New Onboarding

Sign-up to first automation in minutes. Upload a list or use AI creator search, walk through Social Intelligence, set up your first Target Collab, and book an onboarding call, all in one flow.

Social Intelligence: Brands, Products, Trending Videos

See which creators are driving GMV for your competitors by category, save them to lists, and launch automations to reach them. Now with L2 subcategory filters across US, UK, Global, Italy, and Brazil.

LIVEs Analytics

Dedicated livestream performance page. See which live sessions are actually driving GMV. Available for Pro and above on US, UK, Global, Brazil, and Mexico.

Want the full walkthrough?

Use this page as the product update hub, then walk your team or customers through the new search, image brief, campaign, contract, and analytics workflows in Reacher.

Open Reacher Book a walkthrough