How Favored turned 47 shops into a ranked operating view
At portfolio scale, the question isn't how each brand is doing — it's which lever each brand needs next. Reacher ranked 47 shops into one operating view so Favored could pull the right lever, brand by brand.
$76.36M
Summed portfolio GMV
47
Connected shops
$5.29M
Sample-attributed GMV
Sobre Favored
A portfolio that needed a control panel
Favored is a multi-category agency running 47 connected TikTok Shops spanning beauty and apparel — Phlur ($14.53M GMV), Maybelline ($12.49M), L'Oréal Paris USA ($8.96M), GAP ($8.44M), and Elf ($7.89M) among them. Together the portfolio has driven $76.36M in GMV, 810,993 videos, 1.36M live sessions, and 4.52M items sold.
At that scale, every brand is a different machine. Some win on revenue efficiency, others on content volume. Running them all the same way leaves performance on the table.
El reto
Which brand needs which lever?
With 47 shops, Favored needed visibility into which operational lever each brand actually required — more creator volume, more samples, or a sharper live-commerce focus. Without a ranked view, every brand gets the same generic playbook.
The brands prove the point: GAP turned samples into $1.76M of attributed GMV (revenue-efficient), while Elf ran 202,934 videos (content-volume). Same portfolio, opposite motions.
La solución
Reacher ranked every brand across the metrics that matter, separating the revenue-efficient brands from the content-volume brands so Favored could choose the right lever for each.
Ranked portfolio view
Each of the 47 brands ranked by GMV, videos, live sessions, shipped samples, and sample-attributed revenue — one operating view instead of 47 dashboards.
Playbook separation
Revenue-efficient brands (GAP: $1.76M sample-attributed GMV) cleanly separated from content-volume brands (Elf: 202,934 videos), so the right motion is obvious per brand.
Lever selection
With brands ranked side by side, Favored can decide where to push volume, where to push samples, and where to lean into live commerce — brand by brand.
Client reporting & retention
The ranked view doubles as client-facing proof, turning operational clarity into retention with every brand in the portfolio.
El resultado
Favored turned a 47-shop portfolio into a single ranked operating view across $76.36M in GMV and $5.29M in sample-attributed revenue. Instead of one generic playbook, the agency can now see which brand needs volume, which needs samples, and which needs live-commerce focus — and prove it to clients in the same view.
- $76.36M summed portfolio GMV (across 47 connected shops)
- $5.29M sample-attributed GMV (GAP alone at $1.76M)
- 810,993 videos (Elf leading at 202,934)
- 4.52M items sold (across 1.36M live sessions)