How Clean Nutra doubled sample requests in one week

Outreach was stagnant. Flows were manual. Reacher Plus stood up an automated creator funnel and doubled sample requests in the first week.

Clean Nutra × Reacher Plus

Industry: Supplements

Product Category: Clean-label supplements, herbal formulas, and wellness drops

2× Sample RequestsFully Automated FlowsBOGO Outreach

Book a Demo

1.86×

Sample requests in week one

520

Sample requests sent, up from 280 baseline

100%

Campaign outreach automated, from fully manual

About Clean Nutra

Clean-label supplements, built for TikTok Shop

Clean Nutra (also known as Clean Nutraceuticals) is a supplement brand selling clean-label capsules, liquid drops, and targeted wellness formulas across TikTok Shop and Amazon. Their catalog spans creatine, cortisol support, berberine drops, detox formulas, and more.

They came to Reacher Plus with a stagnant affiliate program. Outreach was inconsistent, TC invites weren't going out, and their GMV had flattened.

The Challenge

A stagnant funnel, manual outreach

Clean Nutra wasn't leaning into target collaborations. TC invites weren't going out at any real volume. Content was unfulfilled. From inside the Reacher platform, the account looked stagnant, and their GMV was flat.

What outreach did exist was manual. Every campaign call-out, every new launch announcement, was being sent one at a time, which meant outreach volume was capped by whoever had time that week.

Stagnant account. Flat GMV. TC invites weren't going out, campaign messaging was manual, and content fulfillment was lagging.

The Solution

What Reacher Plus Did

Reacher Plus took over outreach from day one, built automated nurturing flows, and started scaling sample request volume week over week.

Consistent outreach

Reacher ramped TC outreach immediately, built BOGO messaging into the sequence, and scaled sample request volume week over week.

Automated campaigns

Every sample creator now auto-receives campaign messaging on entry. New campaigns get blasted to existing creators first, then drop into evergreen flows for any new creator arriving.

Custom nurturing flows

Reacher built out a three-week content fulfillment timestamp, custom to Clean Nutra's needs, with monthly campaign collab updates and automated messaging at every funnel stage.

Retainer restructure

Instead of one $26K payout to a single top creator, Reacher is testing mid-tier creator retainers with specific performance goals, testing whether the mid-tier beats the top on ROI.

280 to 520 in week one. Consistent outreach replaced stagnation before any of the deeper flows compounded.

The Result

Two weeks into the engagement, Clean Nutra has a working creator funnel instead of a stagnant one. Sample requests doubled in the first week, campaign messaging runs itself, and the retainer strategy is being restructured to stop overspending on a handful of top creators.

Wins: