How Clean Nutra doubled sample requests in one week
Outreach was stagnant. Flows were manual. Reacher Plus stood up an automated creator funnel and doubled sample requests in the first week.
1.86×
Sample requests in week one
520
Sample requests sent, up from 280 baseline
100%
Campaign outreach automated, from fully manual
Sobre Clean Nutra
Clean-label supplements, built for TikTok Shop
Clean Nutra (also known as Clean Nutraceuticals) is a supplement brand selling clean-label capsules, liquid drops, and targeted wellness formulas across TikTok Shop and Amazon. Their catalog spans creatine, cortisol support, berberine drops, detox formulas, and more.
They came to Reacher Plus with a stagnant affiliate program. Outreach was inconsistent, TC invites weren't going out, and their GMV had flattened.
El reto
A stagnant funnel, manual outreach
Clean Nutra wasn't leaning into target collaborations. TC invites weren't going out at any real volume. Content was unfulfilled. From inside the Reacher platform, the account looked stagnant, and their GMV was flat.
What outreach did exist was manual. Every campaign call-out, every new launch announcement, was being sent one at a time, which meant outreach volume was capped by whoever had time that week.
La solución
Reacher Plus took over outreach from day one, built automated nurturing flows, and started scaling sample request volume week over week.
Consistent outreach
Reacher ramped TC outreach immediately, built BOGO messaging into the sequence, and scaled sample request volume week over week.
Automated campaigns
Every sample creator now auto-receives campaign messaging on entry. New campaigns get blasted to existing creators first, then drop into evergreen flows for any new creator arriving.
Custom nurturing flows
Reacher built out a three-week content fulfillment timestamp, custom to Clean Nutra's needs, with monthly campaign collab updates and automated messaging at every funnel stage.
Retainer restructure
Instead of one $26K payout to a single top creator, Reacher is testing mid-tier creator retainers with specific performance goals, testing whether the mid-tier beats the top on ROI.
El resultado
Two weeks into the engagement, Clean Nutra has a working creator funnel instead of a stagnant one. Sample requests doubled in the first week, campaign messaging runs itself, and the retainer strategy is being restructured to stop overspending on a handful of top creators.
- 2× sample requests (in the first week, 280 to 520)
- Fully automated campaign outreach (previously all manual)
- Custom nurturing flows (with a 3-week content fulfillment timestamp)
- Retainer restructure in test (targeting better ROI from mid-tier creators)