Creator GMV grew 8× in two months, from T1 Rising to T2 Pro

A cold start under $2K a month. Reacher Plus took the programme over in June, and August GMV was 8×.

Sunny Isle × Reacher Plus

Industry: Beauty & Personal Care

Product Category: Rosemary Mint Strong Roots Butter and Curly Crème

8× Creator GMVT1 Rising → T2 Pro$29,512 Creator GMV

Book a Demo

8×

Creator GMV in two months

$29,512

Creator GMV

$36,179

Total shop GMV, Jun 1 – Sep 18

4,981

Videos produced

About Sunny Isle

A US haircare shop coming out of a cold start

Sunny Isle is the US haircare brand in the deck. Seller tier moved from T1 Rising to T2 Pro. From June 1 to September 18 the shop recorded $36,179 in total shop GMV, $29,512 in creator GMV, 4,981 videos, and 3.79M video views.

The Challenge

Plenty of volume, almost no conversion

The shop produced its first creator GMV in February 2026. Through May it averaged about $1.8K a month, roughly 100 videos, and fewer than 130 active creators, with no outreach running at all.

In June, while the brand was running Reacher itself, it reached 55K creators and approved 2,054 samples. GMV still sat at $1,824, and 31 videos converted.

The Solution

What Reacher Plus Did

From July, Reacher Plus took the programme end to end — outreach, samples, automation, and reporting — as an extension of the Sunny Isle team.

Multi-channel outreach

61 automations against targeted lists. DM outreach went from zero to 65K creators in the first month. The programme reached 288K creators and messaged 128K.

Focus on the hero products

Everything was built around Rosemary Mint Strong Roots Butter and Curly Crème. The two hero SKUs drove $20.6K creator GMV.

Quality-first sampling

Approvals were tightened to creators more likely to post and sell. GMV per approved sample went from $0.89 to $13.75.

Always-on managed operations

67 automations, an AI chatbot on replies, and weekly reporting. 59 automations were running.

The Result

August converted the content: creator GMV was up $11.4K in a single month, the largest gain in the shop’s history. Creator GMV grew 8× in two months, and the seller tier moved from T1 Rising to T2 Pro.

Wins: