How Medicube ran a 4,436-video campaign in 28 days

An enterprise beauty brand needed to process a campaign-scale surge of creator demand — and prove every sample shipped turned into posted content. Reacher became the operating layer from request to attribution.

Medicube × Reacher Plus

Industry: Beauty (enterprise)

Product Category: Skincare and beauty devices

75.3% Shipped-to-Posted4,436 Videos / 28 Days$57.47M Program GMV

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75.3%

Shipped-to-posted rate

4,436

Videos posted in 28 days

$57.47M

Total program GMV

About Medicube

A campaign moment at enterprise scale

Medicube is an enterprise beauty brand running one of the largest creator programs on TikTok Shop, spanning the US and UK. Its program has driven $57.47M in total GMV — $42.64M in the US and $14.83M in the UK — across 134,038 live sessions and 2.30M items sold.

When Medicube launched a campaign moment, it created a surge of creator demand that had to be processed fast — every approval, shipment, and posted video tracked end to end.

The Challenge

Massive demand, measured to the post

A campaign surge generated 43,373 sample requests in a single window. Medicube needed to approve qualified creators, ship to them, and then prove that the samples actually converted into posted content — not just sit in inboxes.

At enterprise volume, the hard part isn't generating interest. It's operating the request-to-post pipeline cleanly enough that you can attribute content back to the samples that earned it.

75.3% shipped-to-posted is the operational metric TikTok Shop teams actually watch — proof that supply turned into content, not waste.

The Solution

What Reacher Plus Did

Reacher became the operating layer for the campaign: approving creators, triggering shipments, and matching every posted video back to the sample that drove it.

Sample request queue

Qualified creators approved through Reacher's request queue at campaign speed, filtering 43,373 requests down to the 5,888 highest-intent creators worth shipping to.

Shipment triggering

Approved creators moved straight to fulfilment, so the gap between approval and product-in-hand stayed short during the 28-day surge.

Posted-video matching

Every posted video matched back to its shipped sample, producing a 75.3% shipped-to-posted rate — the operational signal that supply converted into content.

GMV attribution

Content connected to GMV across the US and UK programs, tying the campaign's 4,436 videos to revenue rather than leaving it as unattributed reach.

The Result

In 28 days, Medicube turned a campaign surge into 4,436 posted videos at a 75.3% shipped-to-posted rate, generating $202K in campaign GMV on top of a $57.47M program. Reacher gave the team a single operating layer to process demand, ship at scale, and prove content was earned — the kind of operational visibility enterprise TikTok Shop programs are built on.

Wins:

75.3% shipped-to-posted rate (the metric enterprise TikTok Shop teams watch)
4,436 videos in 28 days (from 5,888 shipped samples)
$57.47M total program GMV ($42.64M US · $14.83M UK)
2.30M items sold (across 134,038 live sessions)