How Darl scaled Infuse's creator outreach 791× in one month
An agency launched two brands from a cold start — rebuilding outreach infrastructure to scale creator reach 791× in a single month.
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Infuse × Reacher Plus
Industry: Beauty & Lifestyle (Agency)
Product Category: Skincare (Infuse) and home & lifestyle (Emberela)
About Infuse
Two brands, one managed creator engine
Darl is a two-brand agency running TikTok Shop creator affiliate programs for Infuse (skincare) and Emberela (home and lifestyle).
Both brands launched from a cold start with no outreach infrastructure, a catalog sync blocking fulfillment, and no persona targeting.
The Challenge
Two brands, launching from a cold start
Neither brand had outreach infrastructure, and a Shopify-to-TikTok catalog mismatch was blocking fulfillment.
Scaling meant rebuilding persona-based targeting and direct-messaging volume from scratch.
The Solution
What Reacher Plus Did
Darl ran end-to-end execution on Reacher, rebuilding persona-based outreach and the messaging infrastructure behind it.
Persona-based TC outreach
Rebuilt targeted collaboration campaigns per brand persona, scaling activations from 1 to 750.
End-to-end execution
Managed sample approvals, vetting, and activation directly — Infuse approving at 52.8% and Emberela at 61.8%.
Shopify to TikTok mapping
Resolved the catalog sync blocking fulfillment; both brands now active on three tracked products.
Outreach volume rebuild
Scaled the direct-messaging infrastructure to 12.61K monthly messages across 283 creators.
The Result
From a cold start, Darl scaled creator reach 791× in one month across both brands, with active creators up 14× and samples approved up 8.6×.
Wins:
- 791× creators reached (28 to 22,148)
- 750× Target Collab activations (1 to 750)
- 14× active creators (10 to 144)
- 8.6× samples approved (17 to 146)
Before → With Reacher
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