Reacher App vs Cruva for TikTok Shop
Cruva is compelling when retention and cohort analysis, Amazon and Shopify halo reporting, or GMV Max analytics drive the decision. Those strengths sit behind different plan tiers, so buyers still need to normalize outreach capacity, CRM limits, campaign operations, attribution, and support at the plan they will buy. Reacher is the stronger fit for published daily outreach, unlimited Pro CRM messages, creator campaigns, advanced insights, end-to-end attribution, and dedicated support.
这张表保留各厂商已公开的数字和限额。说明文字沿用英文来源，避免改动任何数字。
| 标准 | Reacher | Cruva |
|---|---|---|
| Specialization | TikTok Shop affiliate operations across discovery, outreach, CRM, samples, campaigns, community, analytics, and attribution. | TikTok Shop affiliate outreach, CRM, samples, community, retention, and analytics. |
| Creator data | 4M+ creators in Reacher's vendor-published database. | 4M+ affiliates, according to Cruva. |
| Discovery | Database access on all plans; AI creator search on Pro and Enterprise. | Affiliate database on Basic; AI and lookalike search on Growth. |
| Outreach channels and limits | Target Collaboration, DM, and email automation. Published daily outreach: Starter 1,000; Pro 10,000; Enterprise Max. | Basic lists outreach, email/message center, and five concurrent automations; Growth seven; Scale unlimited automations. |
| Creator CRM | Daily CRM messages: Starter 1,000; Pro and Enterprise unlimited. | CRM is listed on Basic; Scale adds AI auto replies. |
| Samples | AI sample request review on Pro and Enterprise. | Sample management on Basic; AI sample approval on Growth. |
| Retention and community | Creator campaigns and custom-branded creator community on Pro and Enterprise. | Growth lists community for 20 creators and retention/cohort analysis; Scale lists unlimited creator community. |
| Reporting and attribution | Basic analytics on Starter; advanced insights and end-to-end attribution on Pro and Enterprise. | Basic analytics; Growth retention/cohort analysis; Scale Amazon/Shopify halo-effect and GMV Max/ad analytics. |
| Agency and multi-shop | Team member accounts are listed on all plans; multi-shop allowances are not publicly documented. | Enterprise is custom; multi-shop and agency allowances are not publicly documented. |
| Integrations | TikTok Shop Affiliate Center workflows are listed; other integrations are not publicly documented. | Scale lists Amazon/Shopify halo-effect and GMV Max/ad analytics; other integrations are not publicly documented. |
| Pricing | Starter $199/month; Pro $599/month; Enterprise custom. | Basic $199/month; Growth $399/month; Scale $599/month; Enterprise custom. |
| Trial and onboarding | A free trial is offered without a duration stated here; support varies from chat to dedicated or priority Slack by plan. | A free trial is published without a duration stated here; onboarding terms are not publicly documented in the checked sources. |