#1 wellness brand
Brand recognition, but a broken funnel. Reacher Plus rebuilt every layer and turned it into Free Soul's biggest month yet — $1.08M in affiliate GMV.
$1.08M
Affiliate GMV
8/8
Product lines covered
4×
GMV vs. prior months
À propos de Free Soul
The home of women's wellbeing
Free Soul is a women-first wellness brand selling nutritionist-formulated protein blends, greens powders, and supplements designed for women. They're one of the top-performing brands on TikTok Shop and a household name in UK wellness.
They came to Reacher Plus with brand recognition but a broken funnel. Creators were coming in and disappearing with no messaging to bring them back.
Le défi
Six SKUs in the dark
Free Soul was running eight products at a time on TikTok Shop, but affiliate messaging only reached two of them. The other six had zero nurturing going to creators, no bonuses, no reactivation pushes, nothing to keep them motivated.
The reengagement side of the funnel was effectively broken. Creators signed up, promoted once, and then went dark with no system to bring them back.
La solution
Reacher revamped the entire nurturing infrastructure, then layered on a custom Super Brand Day sequence that turned a broken funnel into their biggest month on TikTok Shop.
Full funnel rebuild
Reacher rebuilt the evergreen nurturing flow from top to bottom, mapping every funnel stage to tailored messaging, bonuses, and reactivation pushes designed to keep creators posting.
Per-product segments
Custom segments for every main product line so each affiliate now gets messaging tuned to the specific SKU they're promoting. The infrastructure scales with every new launch.
Super Brand Day sequence
A seven-message, seven-day activation sequence hitting the full affiliate base, launched two weeks before Super Brand Day so creators had runway to plan, shoot, and post in time.
Reusable playbook
The Super Brand Day sequence became a repeatable framework. Reacher now rebuilds and adapts it around every major sale, launch, and campaign Free Soul runs.
Le résultat
The record didn't come from a single campaign. It came from a rebuilt funnel where every creator, every product, and every funnel stage finally had messaging pointed at it. The Super Brand Day sequence amplified that foundation, and it became their biggest month on the platform.
- $1.08M in affiliate-driven GMV (during their Super Brand Day period)
- Biggest month yet (on TikTok Shop for Free Soul)
- 8 of 8 product lines covered (by custom affiliate messaging, up from 2 of 8)
- Reusable Super Brand Day framework (now deployed for every major campaign)